Live streaming imbues the digital marketing of an event with great force. Here is our comprehensive guide to help you use this tool effectively throughout your project. From the design of your objectives to the management of your audience, through the main components of this device, we tell you everything!
Any event can be streamed live. Social networks and a multitude of platforms give you easy access. This means is excellent for improving the visibility of your event and gaining a new audience. However, it is essential to remember that the high-tech aspect of live is only a detail. Most important is your ability to reach the audience you want.
Set goals for the live streaming of your event
Defining objectives is the crucial step that should never be forgotten . Get away from the idea of doing like everyone else. Realize to what extent the live streaming of your event is an important means of dissemination .
In order to define the objectives effectively, focus on the expected impacts of this action . Start by choosing your target. What kind of audience do you want to reach? Next, explore the scope of the action. What message do you want to spread? What experience do you want to offer? Will the broadcast help professionals on the subject to integrate or will it mainly serve to promote your brand? Will the live streaming of your event be networked? These are the questions you will have to answer in order to effectively define your goals. You can then move on to crafting an effective strategy to fit it.
Adopt a strategy in relation to the objectives set
The common mistake in crafting an effective live event streaming strategy is underestimating the audience. Organizers often focus on the technical side: hardware and connection quality, device resolution, etc. Even if all this proves to be important, an experience that does not impress the viewer/Internet user remains ineffective.
The live streaming of your event must be prepared with the same rigor as all the rest of your communication. Give it plenty of time and resources . The concept must be included in the development of your event project . Don’t do it at the last minute.
For a similar experience in the classroom and remotely, for example, plan for moderation of comments . A specific person assigned to this task would be ideal. Also be sure to use means of animation for more interactions. Interactive slides are very popular. You can even engage the remote audience during Q&A sessions.
The resources needed to live stream an event
Since live streaming is a separate part of your event, it also requires its own equipment and personnel. You will need an in-house audiovisual production team . She will take care of the cameras by positioning herself in the corners that will not disturb the audience. A box on the site will then convert the audiovisual signals to digital. Obviously, a fast and reliable connection is a must. The provider platform you choose will assign servers for streaming. In order to manage all the movement, you have two choices:
Call in specialists
Several service providers have all the resources required for the live streaming of an event. They take care of providing all the equipment, from the camera to the servers. They also have a team of technicians. These providers price their service according to the size of the audience, the desired speed and the type of event. The cost is high for a large-scale event to be shared with the whole world, for example. Despite the price, you get an assurance of the quality of services.
Opt for Do It Yourself
Budgetary or personal reasons could rule out the previous solution. No worries, you are never better served than by yourself. Live streaming platforms will allow the direct broadcasting of your event for free . Obviously, the result will not be excellent as with the paid versions, but it will be acceptable. A positive point for the free services: they are easy to use and configure . Since they are common, people have easy access to them . You will already have the opportunity to present your project globally and a smartphone with a good camera resolution will do the trick.