Business owners must realize how important digital marketing campaigns are for business continuity. Especially now in the digital era where a business if it doesn’t go digital will not be able to develop properly. In fact, not a few old companies that did not develop their business into the digital realm went bankrupt. You certainly do not want that fate, right? Therefore, from now on, you have to start marketing to the digital realm.
There are many types of digital or online marketing campaigns that you can choose to sell products or increase brand awareness. Want to know what the options are, we have some recommendations for you.
Types of Digital Marketing Campaigns
Technological developments need to be utilized as optimally as possible, one of which is in the field of marketing. You can learn and implement various types of digital campaigns that are suitable for company brands.
You can even use several types at once as a business strategy. So, don’t get hung up on using just one type of campaign. Here are 7 types of campaigns that can be used in a business strategy:
1. Utilize Search Engines or Implement SEO
This is the most widely used type of campaign by online marketers, bloggers or business owners to grow their business. Not only selling, but can be used to introduce the brand to the public.
The main focus is optimizing for search engines by using certain keywords in content. Everything is done based on basic SEO tips and rules.
2. Search Engine Optimization for Advertising or Search Engine Marketing (SEM)
This digital campaign is similar to SEO, but not SEO. SEM is search engine optimization to get views on the first page of search engines in the form of product advertisements.
It’s just that the use of SEM requires special expertise and substantial funding. Hence, it is usually left up to a digital marketing agency to do so.
3. Social Media Marketing (SMM)
Apart from search engines, social media is also a platform that can be utilized for online marketing. Marketing using this method is considered very capable of giving good results. This is because nowadays, almost everyone uses social media. It doesn’t matter what profession, age, gender, or background, you can have a social media account so that it can be used as a target market.
Platform managers have also issued business and advertising account services that can be used by businesses. By taking advantage of this, optimizing social media as a digital campaign platform will get better.
4. Pay per Click (PPC)
You want to take advantage of the internet and sites to increase the positive value of the brand, you can use this method. The way it works is by paying every time an ad or site gets a click.
5. Digital Marketing Content
This way of marketing is done by creating quality content so that it stimulates people who see or read it so they are interested in using it.
Content can be made in the form of articles with the application of keywords or images or videos. Usually widely used in the form of articles posted on blogs and websites.
6. Email Marketing
Another digital campaign that you can use is email marketing, which is the process of sending messages through writing or pictures. The mail is sent to customers who have subscribed to the newsletter.
Although this type of marketing has been around for a long time and is widely used, it is even considered one of the old ways of marketing, but it is still effective today. Because all internet users have email addresses.
7. Using Influencer Services
Influencer is not a foreign term anymore and most people use it a lot, referring to someone who has a lot of followers on social media.
Usually, fans of influencers will buy products advertised or recommended by their idols. Therefore, many people use influencers to promote their products.
Advantages of Digital Marketing Campaigns
Most digital campaign strategies are used for online businesses, but do not rule out the possibility of local and traditional companies also doing it. Because this method is very effective in increasing the positive value of the brand, here are the advantages:
1. There is a Shift in Market Trends
The past decade has increasingly seen a shift in market trends from traditional or modern to digital or online shopping. Shoppers no longer go to the mall to shop, but not anymore.
You can buy various needs without leaving the house, you only need to use your smartphone then enter the app marketplace and buy all your needs. Therefore, online sales strategies must be implemented in business.
2. Cost Efficient
Using a digital campaign strategy will help you save on promotional costs. Especially for small-scale businesses that can’t afford to spend a lot on advertising on television.
3. Controlled and Measurable
The ultimate goal of a promotion is to get as many sales or brand awareness as possible. By doing online marketing, this will be easier to control and measure.
As an example, this can be seen from the traffic that comes to your site, online store, or social media accounts. This can be measured in real time by looking at audience activity. So, it can be directly assessed its effectiveness.
4. Targeted Marketing
The use of digital campaigns also makes promotions carried out well targeted. Can be adjusted by job, gender, age, hobbies, and other standards.
5. Well Maintained Relationships with Consumers
The most important thing for businesses is to establish good relations with consumers. Especially loyal customers, because they are the company’s most valuable assets.
By using online marketing, maintaining harmonious relationships with customers can be done easily and in a short time. Forming loyal consumers is also no longer a difficult thing.
Digital Campaign Optimization Steps
Online marketing is a strategy that must be carried out and executed in a structured manner so that the results are optimal. To get the best results for your campaign, take the following steps:
1. Do Market/Consumer Targeting
The first step is to make a target market, do it specifically and in a smaller scope. For example, a certain age and gender range, but not too large because the marketing will be ineffective.
2. Prepare Advertising Costs
Doing a digital campaign strategy requires capital, especially for advertising and if you use the services of certain service companies. Therefore, make sure to provide an appropriate budget so that it can reach your audience.
3. SEO Must Be Involved
SEO is important and cannot be ignored, so it must be included in your business campaign. Follow the SEO rule points with the appropriate keywords or keywords, then create interesting content.
You also need to take advantage of backlinks to increase traffic by using other sites as a place to get it. Thus the visitor rate of your site will also increase.
4. Spread Through Social Media
The next step in digital campaign optimization is spreading it. No one will know if you don’t share the content you’ve created. So, create accounts on all social media and spread your campaign.
5. Campaigns Must Demonstrate Interaction
Humans naturally want to interact with other humans, so don’t make your campaign sound robotic. Make it in a casual style so people are interested in accessorizing it.