Are you interested in sports, especially in fitness training? If so, building a sports studio business might be a business opportunity that suits your interests, you know !
Sports studio business is a business that offers facilities for exercise and fitness. For example, yoga studios, dance studios , fitness studios, or gyms with the aim of helping people achieve their health and fitness goals.
The types of exercises offered also vary, such as gymnastics, yoga, Pilates, HIIT (High-Intensity Interval Training), cardio exercises, to strength training. Income is obtained from monthly and annual membership fees, drop-in or single class fees , sales of sports or fitness products, to offering special training programs.
This business opportunity can guarantee profits if it is run properly and regularly. Check out the following sports studio business tips.
1. Find out what’s trending and choose the right studio name
The first tip is to look for sports trends that are currently popular, this is very important, you know, considering that new trends can always attract new consumers. Moreover, consumers who want to try out these trends, that way your sports studio will be more up to date and not left behind.
Seeing trend developments and understanding them is an important point in determining a sports studio business strategy. One way that can be done so that the managed studio can be more flexible in following the latest trends is to adjust the company name.
So as much as possible don’t choose a studio name that is too general so that it doesn’t match other studio names, so that the name creates a different and unique impression.
In addition, the name of the studio should not be too specific, so that the management is more flexible. Especially when you have plans to develop the services offered by the studio.
2. Building Branding Using Social Media
Social media is currently still the best promotion and branding tool for every type of business, including the sports studio business. Moreover, the high number of users and active time/access to social media in Pak is of course a very profitable plus point.
Try creating a social media account for the sports studio on social media such as Youtube , Instagram , TikTok , and the like. Then start diligently posting interesting content, also use endorsement services from celebrities who are interested in the same field.
3. Pay More Attention to the Condition of Facilities and Infrastructure
Furthermore, pay attention to the services provided to maintain client satisfaction. No matter how well you try to build branding , but if the service is bad, it’s in vain.
In fact, the place will get bad ratings and reviews which can bring down its name even more. The way to maintain the quality of service to clients is to check the condition of facilities and infrastructure, complete services to make them more complete, to personal service from the trainers .
Also pay attention to the cleanliness and comfort of each room in the sports studio. In addition, in recent years technological advances have also played an important role in this business.
There are apps and devices that can help people track their progress towards their health goals. With the development of these application facilities, it can be an added value for sports studios.
4. Give Employees the Opportunity to Grow
The fourth tip is to always provide space and opportunities for employees, especially trainers or coaches. One of the ways is to be included in a special sports certification class so that the trainers’ techniques and expertise will increase.
After all, these trainers or trainers will be in direct contact with visitors to your sports studio. So, the better the service provided and the more skilled they are in the field of sports, the more satisfied consumers will be.
5. Use the Cashier Support Application
The success of a business certainly cannot be separated from an organized system, one of which is the cashier system. With a neat cashier system, financial and sales records will be more structured.
The cashier system can also be developed by making member cards that are connected to the bank as e-money. You can also build partnerships with various financial service platforms such as pay laters or e-wallets to make payments easier and at the same time attract public attention.