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On a couple of occasions, we’ve come across clients who want to do live broadcasts with Facebook ; sometimes it is an event where we will not be able to be present, or as a means to communicate messages to their own workers. However, everyone asks us the same question: how to broadcast Facebook Live ?

We will not say that it is easy, since there is a big difference between doing any FB live, to a really successful one. A live broadcast that represents your brand, its quality and message to spread, is not so easy to achieve; You must take care of the audio, framing and image. In addition to external agents that may affect production.

We leave you 5 Facebook Live tips , with the level of quality that your brand deserves.

Use a good camera

When we say camera, it does not mean that cell phones are out of the equation. You must use a device that captures an excellent video image, either a semi-professional camera or directly with a smartphone. You must remember that being a brand, you cannot broadcast as an influencer, since users will expect more from your company and you will need to give them that added value if you want views.

Image quality is key to achieving this, as no one wants to see something so blurry that it’s indecipherable. The good thing is the ease with which you can now find an amazing camera, you no longer need to spend millions to get it. When you are in search of the camera, you must take into account the light that you will have or even the color palette that you want to give to the transmission, that will help you to choose the right tool for your standards and needs .

Take great care of the audio quality

One of the most common mistakes is neglecting the audio of a FB live, the sound quality is left to chance and this can have serious repercussions on the entire transmission. For example, if you want to broadcast an event , it will just be a featureless, drab image to those watching; or if you want to interview people , it goes without saying that it will be a failure if the audio is not good.

You will achieve this by investing in an external microphone (not from the device), which you can connect to your camera and thus have cleaner audio. Likewise, we recommend you take care of the location in which it is transmitted, since if there is too much wind or people around talking and you do not have a good microphone, these factors will affect the final result.

Use a tripod or stabilizer

As we mentioned earlier, your brand is not a user, who can pick up their smartphone and go live without fear of the camera moving or something going wrong. The tripods are very useful to keep the image stable and with an ideal frame . Also, if you are going to move while transmitting, we recommend using a stabilizer (for cell phones or cameras), which gives you the same security as a tripod, allowing smooth movements without distorting the image.

Do a pre-production

It is not about planning each moment, since being live, you can only anticipate some things. However, you can’t just improvise your stream. You need to do tests with the camera and microphone that you will use, plan a time guide to have an address during the facebook live transmission , detect possible technical problems and ensure that you will have an excellent internet connection .

Even knowing the colors that will be in the event or set will help you choose the clothing of those who will appear on camera. Also do not forget to have spare batteries for everything, or power banks that can help you in case of emergencies. This also includes graphic materials that you can use during the broadcast, such as your animated brand logo, texts, and any additional designs that you want to add while streaming.

Run a live post-production

This part is very important if you want to make a transmission that looks professional, surely you are wondering how to do it. There are different programs to broadcast live and place elements, skip to other takes and more, while you are recording. It’s how live TV works, but in this case connected to Facebook.

For example, there is Open Broadcaster Studio , which is available for different operating systems and allows you to have a live editing studio, connected to your camera and transmitting on FB live. You will need a person who is controlling the tool, but do not doubt that you will get a better product to deliver to your audience.